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Bright Ideas

Find Best Practices, Leading Thought, and Interesting Reads

Talks about marketing, sales, go-to-market strategy, and customer experiences.  Your next big idea starts here.

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Unveiling the Power of HubSpot: Mapping the Customer Journey

Mapping the customer journey is a way to see and understand the different touchpoints and contacts a customer has with your brand as they go through the buying process. It involves finding key stages, touchpoints, and feelings to learn abou...

Clay Posey
Aug 9, 2023
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Trusted Sources

In the digital age we live in now, content marketing success depends on putting your business on trusted platforms. As an experienced blogge...
Clay Posey
Aug 7, 2023

The Power of CEOs in a Difficult Economy: Leading by Example

When the economy is struggling, a CEO's role is even more important in helping a company weather the storm. CEOs must take the initiative an...
Clay Posey
Jul 19, 2023

If You Do It Right, Sales is Boring!

Last time we talked about how critical it is to have a well defined sales system. A repeatable set of actions that lead to a successful outc...
Clay Posey
Jul 12, 2023

Why You Need a Sales System in Your Life

Sales is the engine that pulls the train. It is the only function in your business that adds revenue. Not that other parts of your company d...
Clay Posey
Jul 10, 2023

Growing Your Real Estate Brokerage in a Down Economy: Strategies for Success

When the market is bad, it can be hard for real estate brokerages to do their jobs. But with the right plans and a positive attitude, it is ...
Clay Posey
Jul 7, 2023

Independence Day and the Power of Business Ownership

Independence Day in America is a moment to consider the tremendous privileges we enjoy as citizens as fireworks light up the sky and patriot...
Clay Posey
Jul 3, 2023

Position Your Stay and Play Organization for Growth: 7 Essential Steps

Growth is difficult in the fiercely competitive hospitality sector. You need to stand out from the competition, deliver exceptional customer...
Clay Posey
Jun 15, 2023

Conclusion (Product-Led Growth)

Product-led growth (PLG) is an innovative approach to growing a company's revenue by putting the product itself at the core of the growth st...
Clay Posey
May 5, 2023

Challenges of Product-Led Growth

Product-led growth is becoming an increasingly popular strategy among businesses looking to increase their customer base, accelerate their g...
Clay Posey
May 3, 2023