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Bright Ideas

Find Best Practices, Leading Thought, and Interesting Reads

Talks about marketing, sales, go-to-market strategy, and customer experiences.  Your next big idea starts here.

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costumer journey

Unveiling the Power of HubSpot: Mapping the Customer Journey

Mapping the customer journey is a way to see and understand the different touchpoints and contacts a customer has with your brand as they go through the buying process. It involves finding key stages, touchpoints, and feelings to learn abou...

Clay Posey
8min
Aug 9, 2023
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If You Do It Right, Sales is Boring!

Last time we talked about how critical it is to have a well defined sales system. A repeatable set of actions that lead to a successful outc...
Clay Posey
Jul 12, 2023

Why You Need a Sales System in Your Life

Sales is the engine that pulls the train. It is the only function in your business that adds revenue. Not that other parts of your company d...
Clay Posey
Jul 10, 2023