Tactics to Maximize Marketing-Led-Growth

Written by Clay Posey | Mar 22, 2023 11:00:00 AM

Next Up - Tactics you can use to develop a Marketing-Led-Growth strategy. These are proven tactics for building out your Marketing-Led-Growth strategy: targeted advertising, social media marketing, influencer marketing, content marketing, and direct mail marketing.

Targeted Advertising

You have your ICP (ideal customer profile). Targeted advertising is the paid way to reach those potential customers. This is the fastest way to generate sales leads, or sales if you have an online store. Your goal is the right message, at the right time, and in the right place. If you have two or three ICPs, you’ll want to develop advertising for each. Leverage all of the tools available to build your audience. The beauty of digital advertising is that Google, Bing, Facebook, and other platforms can help you show your message to people who will have an affinity for it, and with even more refinement to your targeting, to people who are actually in the market. You’ll need to think like a detective to be sure that you are getting to the right folks, and you’ll want a solid review, evaluation, and refinement process in place to improve your results. Over time, your cost per lead should go down, and your conversion rates should rise.

Social Media Marketing

Social media marketing in this case is about organic posting, not paid ads on the platform. You are creating content on social platforms that resonate with your prospects. You’ll drive brand awareness as well as brand identification. Before you invest in developing a profile on a particular platform, make sure your ICP is listening there. Don’t waste your limited time and energy on content that doesn’t find its way to your prospects.

Influencer Marketing

People buy from people they like and trust. Influencer marketing is the 2.0 version of celebrity endorsements. Influencers have developed a large following on one or more social media platforms. The core of influencer marketing is collaborating with individuals who can amplify your message throughout their networks. This not only enables you to reach a larger audience, but it also gives you the opportunity to use reliable sources to raise your credibility. You may greatly expand your reach and boost your sales by working with the appropriate influencers. A cautionary note, influencer marketing can be a two-edged sword. In some circles, they become a part of your brand. As you inherit their good reputation, you can also inherit their bad. Both can reflect on your brand. Handle this strategy with care.

Content Marketing

HubSpot is the master of content marketing. They have used it to build a billion-dollar brand with loyal users. Whether in a blog, social posting, published material, or website content you create to give away. Content marketing is a long-term game. It establishes you as a thought leader, gives people insight into why and how you do what you do, and allows you to begin a conversation in an educational, rather than sales environment. Do not expect instant results. This is a reliable tactic to deploy for complex, high-value sales. Prospects get to know you, your company, and your product by consuming content, so when they are ready to buy, you are top of mind. Having others create content about you is a powerful form of this tactic. Be a guest blogger, a guest on a podcast, or have others write reviews to enhance your reputation. The customers you build here will be loyal and concerned with a value much more than getting a “deal.”

Direct Mail Marketing

Direct mail marketing is a great way to stay in touch with your customers and remind them of your products and services. As an added bonus, it can help drive sales and increase customer loyalty. With personalized mailers, eye-catching visuals, and compelling offers, direct mail is an effective tool for reaching potential and existing customer bases.

Thanks for reading this. I hope you found this useful. We’re available if you want to chat or have a specific question you’d ‘like answered. The first call is always free.